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LinkedIn: Platform Profile Series Part One
The professional world of LinkedIn has brought up many etiquette issues. It's a bit confusing where humor and sarcasm have their place among connections, but it's important to remember that it's still social media under the reign of King Content and Queen...
Writing Tips for Your Email Newsletter
An email newsletter is a fantastic way to keep in touch with current, potential and former clients. But sometimes it can be hard to know what content to include. Next time you're stuck coming up with ideas for your newsletter, here are a few writing tips to keep in...
Creative Marketing Strategies – YouTube for Business (Part 2)
In part one of our multi-post series, we discussed the importance of social media in the creative marketing strategies of small businesses. We introduced the first three steps that small businesses could take to gain better understanding and control of the YouTube...
Twitter: Tips to Lead Generation Cards
Last week, we discussed what Twitter’s Lead Generation Cards are; this week we have a few tips to help you work with them better. One of the key benefits of Twitter’s Lead Generation Card is the potential for improved conversation rates with its ability to use images...
Tools of the Trade: Keeping Tabs on Your Brand in Social Media
Social media is a rich pool, out of which you can fish what is being said about your brand by your clients, potential customers, partners or anyone else from the industry. Monitoring keywords is an excellent way to continuously discover such conversations online. It...
Hashtags Invasion: What It Means for Google+
The hashtag revolution continues in its most recent invasion of Google+ territory. In an attempt to increase SEO points and make posts more relevant via the infamous hashtag, Google+ has also implemented a few non-Twitter-like features to make it more user friendly....
PR Services for Small Businesses
What comes to mind when you hear the words "public relations" or "PR"? For a lot of small business owners, they think of media spokespeople, public relations crises and costly PR agency fees. But the truth is, there are a lot of PR services that can help a small...
Using LinkedIn Premium to Your Advantage
For years, your LinkedIn profile has been one of the most vital online tools for networking with colleagues and potential employees. But with the prime features of LinkedIn Premium, our favorite social network just got even more ideal. InMail is a staple of LinkedIn...
Twitter: Lead Generation Cards
Business professionals are always looking for ways to hit their goals, and for many it boils down to one major theme: generating leads that ultimately drive new business. Twitter has launched a new way for a business to reach those goals through their Lead Generation...
Business Marketing: 3 Strategies to Keep Costs Down
You've started a small business but the expense of this brilliant project is beginning to make your legs a bit shaky, am I right? I'm going to go out on a limb here and assume that you haven't won the lottery nor have you donned a mask and made plans to rob a bank;...
Strategic Marketing and Rowing: 4 Similarities
The other day I started rowing again for the first time in a year and a half. As I lay in bed, feeling my sore muscles, I started thinking about the similarities between a solid crew and strategic marketing. This isn't the first time I've drawn similarities between...
Social Media: What You Need to Know About Google+
Google+ has given itself yet another makeover. The latest changes show that Google+ is still trying to join social media royalty status alongside Facebook & Twitter. Despite Google’s efforts and over 390 million active Google+ users, the social media platform...
Facebook Welcomes the Hashtag
Social media giant Facebook announced that they just introduced a new element, the hashtag, to their network. In the newsroom portion of their site, Facebook nods to the hashtags that are used ubiquitously on Twitter and Instagram. These hashtags allow users to flag...
Facebook Fans: Why Don’t They Like Me?
Your company is brilliant, but do your Facebook fans know that? You've developed great content and quirky posts that you believe will get likes from around the universe; yet when you post this awesome content, there are no likes to be found. What's wrong? Probably...
Clients in the News
Happy July! Is your summer off to a good start? Ours is, especially thanks to the latest coverage we’ve secured for clients: Media Outlet: The Shelby Report Client: Amaize Sweet Corn From the article: "It’s time again for Amaize Sweet Corn, a rare breed of sweet white...