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Tips for Rebranding Your Business
Are you looking to rebrand your business? Whether your image is outdated or you need to get a competitive advantage, rebranding your business may be a good idea. After all, innovation yields profitability. But how do you get started? Here are some tips...
Vine App for Businesses
The world of social media is constantly changing and evolving. The new video app from Twitter, Vine, was recently released to the public and is the newest social media tool. Vine allows users to create short, looping videos and distribute them to their social...
SEO Tips for Your Company’s Blog
We've discussed search engine optimization (SEO) before, but it's important enough for small business owners trying to raise their website's visibility that it's worth bringing up again. Stefanie did a great job of explaining what SEO is and why you should care a...
Facebook: Best Practices to Prepare for Graph Search
In a recent post, we introduced the latest tool to hit the social media scene: Facebook Graph Search. This tool could potentially revolutionize how we utilize social media in our everyday lives and allow our search results to be personalized according to our own...
Online Reputation: 5 Tools to Manage It
“Sticks and Stones may break your bones but words can never hurt you.” Though this saying sounds good, in our day and age it’s untrue. Whether or not you realize it, there is a lot of personal information available about you on the web. Negative information can...
Master Your Public Relations Strategy
The words “public relations strategy” can sound like a daunting task, and it can be if not thought out carefully and effectively. Our last blog post showed you five ways to boost your business with a public relations marketing plan. But what if your business is not...
Public Relations Marketing Plan – 5 Ways To Boost Your Business
When most people think of public relations, they imagine parties and celebrities or they think it’s only for the big businesses that can afford hiring a professional agency. What they may not realize is that PR is an essential tool for small businesses. Since small...
Thank You Cards In Business – The Art of Saying Thanks
We've talked about the importance of saying "please" and "thank you" when it comes to public relations and marketing, but how do you go about thanking someone effectively? When To Say Thanks It's shocking how often business owners take media coverage and referrals for...
Twitter’s New Addition: Vine
The New Way People Can Use Twitter Twitter is one of the most popular social media sites with the number of users surpassing 100 million in the U.S. alone. This real-time information network allows its users to interact with the world in 140-character tweets, and now...
Facebook: What is Graph Search and Why Do I Care?
Facebook is often times at the center of our social media lives. We login in the morning when we wake up, at night before we head to bed and during the day on our smart phones. The social media platform has been growing rapidly over the years with added features and...
Pinterest Business Pages – Why You Should Convert
Thousands have been enjoying the fun, easy way to share pictures and ideas through Pinterest. Pinterest has even earned the distinction of being the fastest site to break through the 10-million visitor mark since its launch in March 2010. But did you know that...
Re-designing Your Website
Does your image feel outdated? Maybe your business website no longer reflects your brand? The truth is evolution is inevitable and they only way to keep a business relevant in a competitive market is to keep your website up to date, easy to navigate and offer valuable...
Klout: 4 Ways to Build your Business
In my last post, we discussed the power that social media has to influence masses of people through the Internet. We introduced a revolutionary social media tool that has been sweeping through the social media elite and has been keeping score of all that use it. As we...
Cell Phone Etiquette for Business Owners
As the benefits and capabilities of cell phones continue to increase, business professionals’ dependence on them continues to grow. In addition to phone calls, cell phones are now our mini computers receiving emails, text messages and keeping us connected to all our...
New Service or Product? Get the Best Time to Launch
You have worked endlessly and tirelessly to create your new service or product and now that it's finally ready, you want to make sure it gets as much exposure as possible. Where do you go from here? How do you choose the right date to let the world know of your...