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Social Media Advice from a Stand-Up Comedian
Social media and stand-up comedians are not so different. How people on the Internet consume content mimics that of an audience. In order for stand-up comedians to be successful, there are a few things they have to realize. Some stand-up comedians don't ever note or...
Social Media Marketing – 5 Tips for Basic Success
Social media marketing is an essential part of online reputation management and business growth, but can be a challenge to understand. We know that as a business owner, it can be intimidating to begin online outreach and for that reason, we have developed 5...
Social Media Management Services: Statigram, What is it?
Content has become king in the marketing world and rich media has become its queen. As quality imagery and video pick up speed and influence, Instagram has stepped in as an essential tool for visual branding and communication. But Instagram lacks some indispensable...
Social Media: How to Give Your Content Personality
Social media audiences are listening to what your company is saying, but what voice are they hearing? Whether your company’s culture is business casual or suit and tie required, your social media content should express your organization’s personality. Social media...
LinkedIn Features: Social Media Platform Profiles Part 3
This is a continuation of our Social Media Platform Profile series. You've set up a LinkedIn profile. Your picture shows off that 1,000-watt smile, your work history is solid and you've even been endorsed for a couple skills by various connections. Now what? It's time...
4 Must-Have Do It Yourself Public Relations Skills
As a small business owner, you're forced to wear a lot of hats. In addition to running a company and providing services and products to consumers, you need to get the word out to potential clients. Do you have the skills you need to do it yourself or do you need to...
Customer Engagement: Social Media Marketing & Internet Culture
Tapping into the power of Internet culture can improve your social media marketing and customer engagement. For those of you unfamiliar with Internet culture, it's time to get acquainted. As customer engagement with businesses continues to grow predominately online...
Creative Ideas – Public Relations vs. Ads
Often times when an individual hears the term "public relations," the idea of advertising is what comes to mind. This comparison is not completely far fetched as the two concepts are closely related in many ways, however, the main points of each differ greatly in how...
Clients in the News
Happy August! Here’s some of the latest and greatest media coverage we’ve secured for our clients lately: Media Outlet: The Huffington Post Client: Curvy Girl From the article: We spoke to Chrystal Bougon, owner of one of the two stores, Curvy Girl Lingerie. At size...
Professional Network: Tips to Building A LinkedIn Company Page
We have all heard of personal LinkedIn profiles for your social media strategy, but did you know LinkedIn now offers company pages to help your professional network too? LinkedIn is becoming significantly more than just a recruiting tool. It’s becoming a major source...
A Marketing Plan with a Cup of Coffee
I think I've crossed over to the dark side. No, I haven't taken up forces with the Emperor or Darth Vader. But I've become a coffee drinker. Despite living in the Pacific Northwest for 4 years, getting up at odd hours to go rowing and being a social butterfly, what...
LinkedIn Groups: Platform Series Part Two
This post is a continuation of our Platform Profile series. Last week we discussed basic etiquette a person should practice on LinkedIn. Now it's time to dive into a bit of uncharted territory: LinkedIn groups. Like any new kid would feel in an unknown place, joining...
Creative Marketing Strategies – YouTube for Business (Part 3)
In part two of this three part series, we continued discussing the creative marketing strategies of small business owners in relation to the YouTube social media platform. So far, we have introduced six steps that small business leaders can take to grow their brand...
Mobile Marketing for Businesses: Tips from an iPhone Addict
Mobile marketing goes deeper than a business telling customers to "like us on Facebook" or "follow us on Twitter." As a consumer, if a site does not have responsive web design that's easy to navigate on my iPhone, I'm going to pass it up. If a restaurant's hours don't...
Business: What You Need to Know About Rich Pins
Pinterest is continuously expanding their functions for business, including creating business accounts and helping business get more use out of the fastest-growing social media platform. This May, Pinterest introduced a new feature called Rich Pins that allow...